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STRATEGIC MANAGEMENT
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This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability.

  • ISBN: 9780470009475
  • CATEGORÍA: Empresa
  • AUTOR: SALONER
  • AÑO: 2001
  • IDIOMA: INGLES
  • PÁGINAS: 464
  • EDITORIAL: JOHN WILEY

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    SINOPSIS

    The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.


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